Step 1 · Lesson 1 of 35 min · captions
Connect Google Search Console
Prove your website is yours, verify it with one DNS record and submit your sitemap.
The free course · Everything below costs $0
45 minutes.
13 lessons.
Free.
A complete, step-by-step course to make your therapy website clearer and measurable. Connect Google’s tools, fix your service pages and homepage, then see what changed. No login. No card. Just press play.
What you get, free
13
Video lessons45 minutes in total, none longer than six. Real Google screens, set up live.
Free13
One-page worksheets and checklistsPDF and Word, one for every lesson, so you finish each one with the change made.
Free4
Steps, in the right orderSet up, service pages, homepage, measure. So every change can be measured.
FreeYour price today$0
These 13 lessons are the whole free course. The Moonraker Academy membership, coming later, is paid.
Free · Join the Academy list
Get the free
bonus pack.
- The Therapy Website WorkbookAll 13 worksheets in one printable PDF
- First Appointment Follow-Up KitReply templates, timing and reminders
- Local Referral Starter KitA 90-day plan and ready-to-send templates
- The Weekly FixOne practical website tip, every week
Free · Unsubscribe anytimeAsk Scott a question
The free path · do it in this order
Four steps.
One clearer website.
Most practices skip straight to rewriting pages, then can’t tell if anything worked. Do it in this order and every change you make is measurable.
- 1Connect Google’s toolsSearch Console, Analytics and your Business Profile, set up the right way.3 lessons · 15 min
- 2Fix one service pageA first screen that’s clear in five seconds, sections people want, paths in, and the two lines Google shows.4 lessons · 11 min
- 3Fix your homepageThe same tests, for the page that speaks for your whole practice.3 lessons · 9 min
- 4Measure what changedLink the tools, read the reports, and make one decision at a time.3 lessons · 10 min
Step 1 of 4 · Connect Google’s tools
Set up the tools
before you change a page.
Set up live on our own website, with real Google screens and a one-page checklist for each. Do these once.
Step 1 · Lesson 2 of 35.5 min · captions
Set up Google Analytics
Install the tag, test it from your phone and count every inquiry as one key event, with nothing private.
Step 1 · Lesson 3 of 35 min · captions
Set up your Google Business Profile
Your real name, an honest location and a verified profile, including the gray area for online practices.
Step 2 of 4 · Fix one service page
Four short lessons.
One clearer service page.
Pick the service you most want more inquiries for. Watch a lesson, fill in its worksheet, make the change. About three minutes each.
Step 2 · Lesson 1 of 43 min · captions
The 5-Second Test
Make your service page’s first screen clear: the heading, the introduction and the button.
Step 2 · Lesson 2 of 42.5 min · captions
The Scroll Test
What goes below the first screen: how it works, who they’ll see and how to start.
Step 2 · Lesson 3 of 42.5 min · captions
The Path Test
How your homepage, menu and other pages lead visitors to your service page.
Step 2 · Lesson 4 of 42.5 min · captions
The Snippet Test
Write the title and description people see on the search results page, then check what Google actually shows.
Step 3 of 4 · Fix your homepage
Run the same tests
on your homepage.
Your homepage speaks for the whole practice. Same three tests, new examples, its own worksheet.
Step 3 · Lesson 1 of 33 min · captions
The 5-Second Test for your homepage
A heading that names your help and your place, who you help and who they’ll see, and one main button.
Step 3 · Lesson 2 of 32.5 min · captions
The Scroll Test for your homepage
One section each for what you help with, who they’ll see, and how to start.
Step 3 · Lesson 3 of 33 min · captions
The Path Test for your homepage
Every service and modality a tap or two away: service blocks, menu and footer.
Step 4 of 4 · Measure what changed
Find out
what’s working.
Link Search Console to Analytics, then read both and make one decision at a time. Shown with real numbers from our own website.
Step 4 · Lesson 1 of 33 min · captions
Link Search Console to Analytics
Connect the two in about two minutes, so you can see which searches lead to real visits.
Step 4 · Lesson 2 of 33.5 min · captions
Read Search Console
Find the searches you’re close on and the page that should win them, then change one thing.
Step 4 · Lesson 3 of 33.5 min · captions
Read Google Analytics
Where do your inquiries actually come from? Judge every channel by inquiries, not visits.
Why give it all away?
The “how” is free.
Help doing it is not.
Most of what makes a therapy website work isn’t secret. It’s a short list of checks, done in the right order. So we teach every one of them, free.
What most busy clinicians actually need is someone to look at their page, answer the question they’re stuck on, and keep them moving. That’s what the paid membership will be. Join the list and you’ll hear about it first. Or don’t, and keep every lesson anyway.
Coming later · The paid membership
Want help
doing the work?
Know what to work on, learn how to do it, and bring your questions when you get stuck.
US$149/ month per practice
Includes access for up to three named team members, monthly implementation projects, two live group sessions and recordings.
Cancel anytime. A 14-day refund window after your first payment.
Join the early-access listJoining the list is free. We’re preparing a small founding cohort for late 2026.
What we’re building for members
- 01
A clear starting path
Identify your situation and follow the lessons relevant to your practice.
- 02
One monthly implementation project
Complete a useful improvement, such as a service page, your Business Profile or inquiry tracking.
- 03
Two live group sessions each month
One implementation workshop and one questions-and-feedback clinic, with recordings.
- 04
Practical resources
Original templates, annotated examples, checklists and worksheets for the task in front of you.
- 05
Progress checks
Use your own search and website data to assess what changed and choose your next action.
Fair questions
Before you start.
Is it really free? What’s the catch?
All 13 lessons and worksheets are free, with no login. They are the complete free course. The catch, if you want to call it one: we hope some of you will want help later, through the paid membership. You never have to.
Do I need to join the list to watch?
No. Every lesson plays right here on this page. The list gets you the free bonus pack, The Weekly Fix every week, and first word when the paid membership opens.
I’m not technical. Can I actually do this?
Yes. Each lesson shows one change, on real screens, with a worksheet you fill in as you go. If you can edit a page on Squarespace, Wix or WordPress, you can do this.
I’m a solo practice, or I only see clients online.
The lessons include solo-practice and online examples throughout, including the gray area for online practices on Google Business Profile.
Will this get me more inquiries?
We won’t promise that, and you should be wary of anyone who does. What the lessons do is make your website clearer and show you how to measure the result. Note the date you make a change, and compare over the next few months.
Who’s teaching?
Scott Pope, Director of Growth and Operations at Moonraker, which builds and runs websites for therapy practices across the US and Canada.
A note from Scott
I want to give more back.
Hi, I’m Scott Pope. I lead Moonraker Academy and work as Moonraker’s Director of Growth and Operations.
Through my work with therapists and practice owners, I spend a lot of time helping people make sense of their websites, Google reports and AI visibility. The questions are practical: What am I looking at? What matters for my practice? What should I do next?
Those conversations are the reason I’m creating Moonraker Academy. I want to give more back to the therapists doing such important work, and make the knowledge we share through Moonraker available to more people.
The Academy brings together clear explanations, practical worksheets, a monthly implementation project and live group sessions. You’ll have a place to bring questions and get feedback while you do the work. Lessons are self-paced, and session recordings help you return to a topic when you need it.
Whether you manage your own website or work with an agency, my aim is to help you feel better informed and more confident about your next decision.
Meet the Moonraker teamStart now
Lesson 1 takes
five minutes.
Start with Search Console. And grab the free bonus pack while you’re here.